Like Father, Like Son... The Story of the Two Franks...

Ours is not the only family that is part of the La Esperanza's legacy.  There are several groups of brothers who drive routes and more than a few cousins working in the back and we even have an uncle and nephew combination with our mechanic and one of our bakers.  But there is only one Father and Son combo - the two Franciscos!


Francisco Alonso Sr. - Paco:

Paco was born and raised in La Esperanza, Cuba.  He was childhood friends with Heriberto's younger brother Genaro and actually Peter's mother and his father were first cousins. That means flour must run his veins as well!  

Paco came to this country as a young man and began working at La Esperanza in 1957.  This father of four, three daughters and one son, helped make La Esperanza what it is today - a true family business.  He has always been one of our top sellers and definitely one our most dedicated and faithful employees. After over forty years, Paco retired from the grueling routine of bread delivery and now manages his very successful route.  Never one to shirk hard work, he still comes to the bakery nearly every day!  One of the first there every day, he helps out where ever he sees a need and is his cousin Peter's right hand man when it comes to fixing the Cuban Sandwich presses that are in need of repair.

Paco is an institution at La Esperanza.  He symbolizes just how family and friendship have been the driving force in making our business a success over the last 60 years!

Francisco Alonso Jr. -  Macho:

Macho was born in NYC and spent his childhood in Long Island, New York.  He and Peter grew up together, an allied front against all those sisters they both had!  The cousins enjoyed hanging out together at their grandparents' homes and share a love of sports still to this day.  

Macho began helping his dad on the route as a teen and soon learned the ins and outs of being a bread salesman.  He moved to Miami after school and became a Miami Police Officer.  After retirement from the Miami Police Force, Macho found his way back to New York again and like so many of La Esperanza's employees, he has come home too.  He manages a route, does relief driving and just about anything else that comes up at the bakery.  

Married and living in New York City, he and his wife were recently blessed with their first child, an adorable little girl.  

                                                  

Paco and Macho - the two Franciscos:

Another slice of family life at La Esperanza!