Friday, January 27, 2012

A New Hope !

Hello and welcome to the 
La Esperanza Baking Company 's 
family blog.   

I'm Jacob and one of the youngest members of the Fourth Generation:

My older brother, 
Matthew,
is a graduate of the 
CIA.
He's a baker at
La Esperanza ...
a part of the latest baking generation.


Our 87 year old grandfather, Heriberto Santos is 
the owner and founder of 
La Esperanza Baking Co. Inc.
                             

But, he was the SECOND generation 
of bakers in this family.

Our father's grandfather,
Brigido Dominguez was the first:


That's him in front of the first truck. 
OUR grandfather is the young boy on the right. 
They kept that original bakery going until the 60's,
but our grandfather eventually forged out on his own ...

and......

In 1949  
La Esperanza
opened.






I'll be updating and adding to the blog regularly
with recipes and lots of anecdotal stories!

 Looking forward to
 comments
and questions
 from all of the readers.